Viral marketing is defined as any online strategy that encourages internet users to pass on a ‘marketing message’ to others users hence creating the potential for explosive growth in the original message’s online exposure, web noise and influence.
Similar to a virus, such strategies take advantage of rapid multiplication to explode the message to thousands and even millions of users. Viral Marketing works for two reasons:
- From a simple SEO approach Google loves the latest up to the minute blogs, ‘word on the street new’ and ranks links from this type of link to a website highly see web PR
- The power of referrals is phenomenal, and extremely cost effective when executed correctly.
Viral Marketing is an internet marketing tool that encourages people to pass on your commercial message to their colleagues, friends or family as they perceive it to be relevant. It is particularly suited to email and the web due to the immediate nature of the medium, and it’s infiltration into our homes, workplace and everyday lives.
The exact method of Viral Marketing implemented for your campaign will vary depending on your brand and demographic aimed at.
Often a strategy is ‘article’ or ‘blog’ led, but some additional Viral Strategic tools include:
Competition with a real prize’ and an incentive for entrants to pass on the message, such as being given additional entries in return for suggesting a friends’ email address.