Knowallmedia
Supporting Websites
This is a system of inter linking website, all controlled by a client, that increases their overall internet presence. Clients may divided their products to be able to optimise certain websites for certain keywords. Navigation can be seamless so that all supporting websites drive traffic into the central key business website.
It is often desirable for a client to offer discounted products, reviews of services or more specific information etc. that would not always sit comfortably with their current brand image reflected in their main website. Supporting websites can also take advantage of competitors urls which have ceased trading.
A single website cannot be all things to all men (or search engines), a solution for generating more web traffic is to create a new website for each of a company's product or service offering.
We refer to to this as a 'Global Intranet' A Global Intranet is a collection of websites, all client branded, that use separate keywords to attract traffic and hence sales. Traffic is funneled into the client's key website.
Often, it is attractive to have seamless browsing, with users going from one website to another, without realising a change in url. Other times it is suitable to create portals or information websites on a subject industry specific.
The concept of Global Intranets is seldom used by SEO consultants as it requires a number of technologies to be in place.
At Knowall e-marketing we are always acquiring valuable domain names that are already ranked highly for specific key words. These can be used as supporting websites for your business!
