Wrong keywords and your marketing budget is wasted

 

Keyword Research Consists of three factors

 

Keyword research is not achieved in isolation. All business personel are aware of exactly how customers refer to their products or services. How people speak is how they type keywords or phrases into Google.

 

KnM and the client work together using the latest research tools to define the righ keywords that will generate the maximum amount of traffic, hence revenue.

 

The results are always an eye opener. For example in the funeral industry the obvious keyword 'funeral' has a fifth of the traffic the keyword 'plan funeral'. To test this KnM created an entire funernal website called Plan Funeral, to prove that our findings were correct.

 

Keyword Analysis can often lead to a client breaking down their products into multiple website, all optimised for different keywords see supporting website.

 

 

 

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