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Comparing Google Pay Per Click (PPC) advertising with the cost of Knowallmedia Internet Marketing Campaign, our clients achieve the following savings:
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65% of people never click on paid (or sponsored) seach results. (source: Get to the top of Google by David Viney) |
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Organic search has a higher conversion rate than PPC. (More people clicking through the site) |
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SEO has long term benefits.... If you stop PPC you drop off Google, as simple as that. |
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Better return on investment (Short and Long term) on marketing budget. |
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SEO strategies include link building and creating an extended web presence. This creates more traffic to your site. This is additional traffic to your site that PPC cannot deliver. |
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As much as 87% clicks come from Organic search and 13% from PPC (according to Jupiter Marketing) |
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In 2008 61% of marketing budgets were spent on PPC, this means that 61% of budgets were chasing 13% of clicks |
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Whether you need SEO now or in the future, what is for sure is that you WILL need it. |
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