KnM have had a great deal of success using viral marketing campaigns for clients that fall outside the remit of an average SEO Agency norm. The elements previously used in a successful campaign have included the following although not all need to be used:

 

1. Exploit core human values - people love to be respected and appear cool to their peers - latest information or a joke can help them achieve this - get the message right and it'll go far

 

2. Must be easily scalable - if demand rapidly increases, such as for a flash game, your capacity must meet demand or your Viral Marketing campaign will die rapidly

 

3. Give away products or services - being careful not to devalue the brand, a free trial can still be relevant with many products or services and give strong opportunities to up sell

Allows simple and effortless transfer to others - your viral message will spread when it's easy to transmit

 

4. Utilise existing communication networks - everyone has a social network, whether at work, at the gym or even at home. A strong Viral message will carry far, even away from the PC

 

5. Take advantage of 3rd party resources - harness the power of the internet, such as news sites for press releases or affiliate programs that push your adverts onto 3rd party sites on a commission basis.

 

 

 

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