There are two simple considerations:

1. What is the break even point?
2. Can the ‘internet’ supply the necessary traffic?

ROI formula, current Website Promotion Strategies

A simple formula for working out if a client is seeing an attractive return on their website promotion budget is as follows:

400 unique visitors to the website = 1 Sale

(Source historic data collected over 5 years studying over 220 commercial websites both B2B and B2C) The value of the sale is determined by a client’s retail price (RRP) minus cost of product (RRP / 2.5).

Similar to a virus, such strategies take advantage of rapid multiplication to explode the message to thousands and even millions of users. Viral Marketing works for two reasons:

1. From a simple SEO approach Google loves the latest up to the minute blogs, ‘word on the street new’ and ranks links from this type of link to a website highly see web PR
2. The power of referrals is phenomenal, and extremely cost effective when executed correctly.

Viral Marketing is an internet marketing tool that encourages people to pass on your commercial message to their colleagues, friends or family as they perceive it to be relevant. It is particularly suited to email and the web due to the immediate nature of the medium, and it’s infiltration into our homes, workplace and everyday lives.

The exact method of Viral Marketing implemented for your campaign will vary depending on your brand and demographic aimed at.

Often a strategy is ‘article’ or ‘blog’ led, but some additional Viral Strategic tools include:

Competition with a real prize’ and an incentive for entrants to pass on the message, such as being given additional entries in return for suggesting a friends’ email address.

There are literally millions of directory and blogs out there to submit your sites articles and links. These articles & links are then linked back to your main site giving your site great creditably and traffic.

Submitting your site is an extremely time consuming task, that’s why we have a well trained team who will handpick the very best blogs & directories for your sites submission at a very quick and efficient pace. click here

For more information on how social media can benefit your business please take a look at Knowall Media

1. Setup Your Facebook Fan Page
   When setting up a Facebook fan page make sure to add as much information about your company as possible. Area, Images, Logo etc..

2. Invite Your Friends
   Most people have a Facebook page. Start promoting your fan page by sending a personal invite to your friends.

3. Keep Your Fan Page Fresh
   Facebook is a viral site, when someone interacts with your page it could appear on their personal wall promoting your fan page.

4. Link To Your Fan page
   Create links to your Facebook fan page on your Website & All other promotional outlets eg. Email stationery, business cards, and newsletters. Also Add “Like” & “Recommend” buttons throughout your website.

5. Feed Content To Your Page
   Feed content from all your online media to your Facebook page Eg. Link your blog directly to your Facebook fan page giving a constant feed of information to your fans linking back to your main site.

6. Create An Incentive To Join Your Page
   There are many Facebook pages out there, so you have to give people a reason to become a fan of yours. Have a monthly prize just for your fans, offer a discount to an upcoming event. A great example – Buty Salon; Offer a free day spa to the winner of Buty Salons Face of Fulham competition.

7. Interact With Your Fans
   If a fan leaves a comment or asks a question, respond. Are they on twitter? Follow them. Build trust and friendship with fans by interacting on a more personal level.

8. Change Your Facebook URL
   Every few weeks check to see if Facebook will grant you a SEO friendly URL eg. www.facebook.com/yourcompany this is very important and you will then be listed in their search function! ( Note: they will only issue you this once your site has a few fans and is being updated)

9. Spread The Responsibility
   Give your staff admin access to your fan page so information is kept fresh.

10. Facebook Ads
    Facebook’s adverting program allows you to target a very specific audience due to the fact it has so much information about users (24-36 Females that live in London & love the band U2!). Its pay per click so it’s not very expensive.

11. Don’t Spam
    Once you have a nice following DONT spam! No one likes there wall feed spammed with the same offers.

In order to get rankings on Google Shopping results you need to first get your products listed in “Google Base” (www.google.com/base).

Here are the ways you can get your products uploaded to Google Base:

1. One by one if you have a small database of products
2. Using a feed to upload all your products (Recommended)

To get the very best results you need to include the following data:

• Product Name (Title – Keyword must be included)
• Price (Competitive pricing)
• Description (The more detailed the better)
• Link to Product Page
• Link to Product Image
• Condition

Most important factors for Google Shopping

Products Title
The products title has to include the products keywords

Price
You price can also be a factor in getting higher rankings. Prices need to be competitive

Description
Your description must be well throughout and rich in information, describing your product with keywords and phrases. Just remember NOT to keyword stuff!

Data Fields
When submitting product data to Google Base. You have many fields. Adding as much data possible can be the difference between good results and great results!

Fresh Feed
Google does not crawl your product data feed as it does with site pages. So having an frequently updated feed  will help Google rank your site correctly.

Product Reviews
This is one of the most important ranking factors! The more positive reviews your products have the better. Google takes these reviews in account big time! There are many ways of getting reviews on your products. First would be from your site and then third party sites that Google feeds from.

Some of the third party review sites:

• pricegrabber.co.uk
• reviewcentre.com
• shopzilla.co.uk
• ciao.co.uk
• dealtime.co.uk
• truste-marketing.co.uk
• webuser.co.uk
• maxxsave.co.uk
• dooyoo.co.uk
• resellerratings.com

Google Shopping results can be a great tool for your online business. You just need to give rich up to date information.