Web Design, Online Marketing, SEO & Social Media | Knowall Media

Adding a new page to the menu

admin — Fri, 31 Aug 2012 05:42:42 +0000

Login to the admin section
Select ‘Appearance’ on the left
Menus
Select ‘Menus’
Select the page/s you want to add to the menu (Main). Then click ‘Add to menu’
Select your pages
Click and drag you new menu pages from the bottom to the where you would like them. Having them indented creates a drop down.
Drag your menu items
Once you are happy with your menu. Click the blue save button.
Save

Adding an image to your slider

admin — Fri, 31 Aug 2012 05:22:02 +0000

Login to your admin section
Bottom left click the ‘Easing Slider’ Link
Easing Slider
Click the ‘Upload Image’ Button
Upload Button
Upload an image or select one from the gallery. (Max image size is 6MB)
Once you have uploaded you image it should display all the image details. If not click the ‘Show’ link next to the image. Once you can see the image details. Click the ‘Header’ size option for the image. This will crop it to the correct size.
Cropping the image to the right size
Click ‘Insert Into Post’
Insert
Then select the blue save button.
Save
Done

How to add a WordPress link

admin — Tue, 28 Aug 2012 08:52:31 +0000

Highlight the text you would like to make a link
Highlight the text
Click on the link icon.
Link icon
Type the URL you would like or select a page from the list below.

Link popup

Click the ‘Add Link’ button and you are done. Dont forget to click the blue ‘Update’ button once you have done all your changes.

How to login to your WordPress site

admin — Tue, 28 Aug 2012 08:39:00 +0000

Type your sites URL with /wp-admin at the end.
This URL can vary
Type your login details that you were given. Please note they are case sensitive.
Wordpress Login Page
Then click the blue ‘Login’ button.

How to add a new testimonial

admin — Tue, 28 Aug 2012 08:29:43 +0000

Login to your sites admin section. (How to login guide)
On the left click ‘Testimonials’ . Then click ‘Add New’.
Add New
Create a Title, Type the testimonial, add the testimonial persons name & Date.
Testimonials Details
Once you are happy. Click the blue ‘Publish’ button.
Once you are done click 'Publish'
Great stuff! You have just created a testimonial.

How to add a new service

admin — Tue, 28 Aug 2012 08:16:38 +0000

Login to your sites admin section. (How to login guide)
On the left click ‘Services’ . Then click ‘Add New’.

Click 'Add new'

Create a Title & Type the service content.

Create a Title & type the content

Once you are happy. Click the blue ‘Publish’ button.

Once you are done click

Thats it! Your new service has been created.

How to add a new blog post

admin — Tue, 28 Aug 2012 08:04:51 +0000

Login to your sites admin section. (How to login guide)
On the left click ‘Posts’ (Blog Posts). Then click ‘Add New’.

Click the add link

Create a Title & Type the blog content.
Create a Title & type the content
Once you are happy. Click the blue ‘Publish’ button.
Once you are done click 'Publish'
Great! You have just created your first blog post. This will now display on your site.

How much profit can I expect from an SEO campaign

admin — Wed, 03 Aug 2011 06:57:34 +0000

All the links, search engine optimising, page ranks in the world, are wasted if the company cannot make profit from its internet marketing spend. Marketing speak of ‘brand promotion, market positioning, customer awareness’ are all excuses heard when it comes to a poor return on investment for every marketing pound spent.

There are two simple considerations:

1. What is the break even point?
2. Can the ‘internet’ supply the necessary traffic?

ROI formula, current Website Promotion Strategies

A simple formula for working out if a client is seeing an attractive return on their website promotion budget is as follows:

400 unique visitors to the website = 1 Sale

(Source historic data collected over 5 years studying over 220 commercial websites both B2B and B2C) The value of the sale is determined by a client’s retail price (RRP) minus cost of product (RRP / 2.5).

How Viral Marketing Works

admin — Wed, 03 Aug 2011 06:52:43 +0000

Viral marketing is defined as any online strategy that encourages internet users to pass on a ‘marketing message’ to others users hence creating the potential for explosive growth in the original message’s online exposure, web noise and influence.

Similar to a virus, such strategies take advantage of rapid multiplication to explode the message to thousands and even millions of users. Viral Marketing works for two reasons:

From a simple SEO approach Google loves the latest up to the minute blogs, ‘word on the street new’ and ranks links from this type of link to a website highly see web PR
The power of referrals is phenomenal, and extremely cost effective when executed correctly.

Viral Marketing is an internet marketing tool that encourages people to pass on your commercial message to their colleagues, friends or family as they perceive it to be relevant. It is particularly suited to email and the web due to the immediate nature of the medium, and it’s infiltration into our homes, workplace and everyday lives.

The exact method of Viral Marketing implemented for your campaign will vary depending on your brand and demographic aimed at.

Often a strategy is ‘article’ or ‘blog’ led, but some additional Viral Strategic tools include:

Competition with a real prize’ and an incentive for entrants to pass on the message, such as being given additional entries in return for suggesting a friends’ email address.

How to get more traffic to your site

admin — Wed, 03 Aug 2011 06:49:46 +0000

There are many ways of getting traffic to your site and one very important factor to building up good internet presences is with article and link propagation.

There are literally millions of directory and blogs out there to submit your sites articles and links. These articles & links are then linked back to your main site giving your site great creditably and traffic.

Submitting your site is an extremely time consuming task, that’s why we have a well trained team who will handpick the very best blogs & directories for your sites submission at a very quick and efficient pace. click here